
Columbia, Missouri is the Midwest, there’s immediate rivalry potential with Iowa and Illinois, and most of those Big 12 rivalries they had haven’t been played in nearly 15 years. Their best rivalry with Kansas could be protected as an annual non-conference rival. Also to make all of the conferences and their divisions balance out someone had to go from the Big 12 and I felt like Missouri was the best candidate.
Northwestern I understand and I think that’s my most out there choice, but it has a completely different culture from the rest of the conference which is largely state flagship schools in college towns across the Midwest. Northwestern isn’t even a public school. It’s just like Vandy in the SEC. Northwestern fits a very similar profile to Louisville, Pitt, Cincinnati, etc.
The only parts of Missouri that are the South are the Ozarks and the Bootheel. You’ve never been to the South if you think Columbia is “the Deep South.” Missouri shares far more culturally with Illinois than Texas or Colorado, even Oklahoma. Like I said they could still play Kansas annually even if they were in the B10