
The trad wife aesthetic is propaganda that encourages young women to stop focusing on school or developing any skills and instead look for a richer, older, husband, who in turn will probably leave them as a single mother with five kids and no real job experience before they are 30. Social media trad wives are grifters who make lots of money from their content, a real trad wife has no job, stays in the house, and is treated as property of her husband. Sounds like a great time, doesnt it?
it’s still patriarchal? preference is not a determining factor in whether something is patriarchal or not, how similar it is to historical practices within the patriarchy is. the idea that “women perform the household duties while men are the earners” is inherently rooted in patriarchy whether you acknowledge it or not. just because some people have repackaged that historical power dynamic into some social media trend does not reduce the inherently oppressive nature within it.
it primarily refers to the sociopolitical system in which law and culture is oriented around establishing and reinforcing systemic power for men, primarily. i recommend diving down the rabbit hole and researching the topic, it’s really interesting and shines a light onto our world quite a bit as well! it’s basically a system of control in which men hold most of the power within the family and society. in other words, a “male-dominated society”
I’m not sure to be honest with you, if I’m not mistaken there was no singular “triggering point” that marks its origin. I recommend taking some time out to look into the history of the term as well as the hypotheses about its origins; I know it has ties as far back as 4000 BCE. In Marxist theory, Engels actually tries to ascribe the origin of the patriarchy itself to the creation of private property, as private property was heavily limited in inheritance to only pass down to male heirs; but