Shrinkflation is universal. Lidl’s bundle only has 21 items
6
Anonymous#14d
Wouldn’t be surprised if Aldi, etc. did the same
1
AnonymousOP4d
Also this might be a loss leader. Maybe they know it’s going to get people in the store to buy more profitable things. Kinda like Costco’s rotisserie chicken (not really a loss leader but people think it’s sold for razor-thin margins or even at cost) and hot dogs