One major reason: perversion of traditional femininity. This hyperfemme look is supposed to be a call to traditional but also glam (for cameras and personal preference), and it popped up as the non-gender conforming, mostly liberal clean girl aesthetic was blowing up. It is reminiscent of pageant style makeup, hair (blonde Utah curls), fillers/botox (Mar-a-Lago face) and false lashes meant for the big stage. Recall Trump has a background with Miss Universe pageantry.

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