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Is it true that lesbians drive Subarus or am I completely in the wrong?
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Anonymous 3w

in the 90s Subaru’s sales were low & their marking strategies were unsuccessful but they found that lesbians were more likely to buy their cars so they created a campaign showing they supported lesbians & it worked in boosting sales. hence the lesbians drive subaru’s meme

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Anonymous 3w

I drive a subaru and I'm a lesbian but I live in the mountains and it snows here pretty regularly in the winter so it's a necessity

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Anonymous 3w

I drive a Subaru and I’m lesbian lol

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Anonymous 3w

My gf does

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Anonymous replying to -> #3 3w

additional note on this: the marketing studies showed that overt pandering didn't work (so the marketing is subtle) and it wouldn't work if the company wasn't offering safety for their LGBT+ employees. When the US part of the company pitched it to the Japanese part they thought gay just meant happy so approval came before they understood and it worked so they never went back

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Anonymous replying to -> #3 3w

Thank you!!!

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