
It’s not suddenly popular. Most of the Talmud “quotes” you will encounter originate from a German book from the late 1800s, I forget the name. Basically all are out of context, often say the opposite of what the memes claim, and some are completely fabricated. It’s popular because the Talmud is extremely opaque even if you speak, read, write, and understand Hebrew, and it’s fairly inaccessible compared to the Tanakh, so people can just make up shit and say it’s in there and no one checks.