
yea it’s cuz of the rising trend of fitness influencers, the age of ozempic/ peptides/reta,etc, the male lookmaxing and “ascending” niche group e.g clavicular, and how being fit is now almost like a luxury that only the rich, successful individuals have. So protein is branded everywhere and on anything despite the heavily processed shit they use and it’s def not healthy. But people will buy it regardless under the delusion that they are being “healthy” and in their fantasies. It’s cope
Just a Feel Good Marketing Scam for people who wanna feel better about themselves by buying “healthy”. Shit will have 10g P for 3-5$ per serving. Wild. The cheapest protein sources per calorie per dollar are dairy and lean meat or Seitan/Tofu if vegan. Protein Bars and pre-made shakes are reasonably priced for what they offer everything else is a waste of fucking money.
The result from the cultural shift that started this protein hysteria and the oversimplification of it. People are treating protein like holy grail while neglecting the other important macronutrients and how our bodies are extremely nuanced and forgetting the very basic concept of food. Food is fuel. Each one of our bodies are ambiguous and focusing on one macronutrient starts to displace the rest of what makes a balanced diet .. balanced.