
Almost entirely marketing. Memory, emotions and scent are so closely related and can influence a LOT of decision making. Consumers are more likely to remember the nice perfume scented moisturizer than the moisturizer that’s completely lacking a scent. I agree though, it’s irritating since I also have sensitive skin :/ I also generally do not like floral scents and that’s what most end up being
I hate it so much and nobody bothers to mention it ugh, most products are made of the same exact ingredients and people choose to stay blind to it and feed into marketing strategies and pay so much more for the same stuff just diff brands— and i guess some people are super obsessed with the idea of being clean but their definition of clean just sounds like overconsumption