Like companies will boast that they’ve built billion dollar data farms & super computers to power their … chatbots. That feels like more of a concession than a flex.

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It’s because they don’t want to look like they’ve fallen behind, and for most of these companies that’s the cheapest way to make an advancement. That said Google is doing it efficiently by making their own hardware for the LLMs, and DeepSeek managed to build their models with chips that are weaker than American ones. The innovations have already been starting to be made, it’s a matter of when the other companies will catch on.

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