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Since NIL the SEC has essentially become the new PAC-12. However, where as the PAC’s cannibalization resulted in sports media telling you every PAC team must be bad, the SEC’s results in sports media concluding every SEC team must just be that good.
This keeps reminding me of the public’s misconception that all of the SEC and all of the B10 are leaps and bounds above everyone else. It’s only the same teams carrying their conferences with a lot of deadweight
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Anonymous 9w

The main difference being in that ESPN sponsored the SEC and so have a legion of commentators, influencers and journalists they use to promote them in order to make money. They’re just the PAC but worse in non football sports with better marketing

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Anonymous 9w

The PAC-12 could’ve easily survived this latest round of realignment, they didn’t even really need to add other teams if they didn’t want to. Their commissioner held out way too long to get a media deal done and as a result lost USC and UCLA and it spiraled from there

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Anonymous 9w

USC and UCLA were a package deal. USC was leaving not anticipating the PAC to collapse. They save a lot of money by having UCLA as a travel partner + UCLA gets the Big 10 good exposure and access to the UC system

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Anonymous 9w

people in LA barely watch either so UCLA isn’t unique in that regard either

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Anonymous 9w

Oregon staying in the PAC would’ve kept it alive. Oregon and Washington deciding to leave was the killing the blow, even after Colorado leaving it was savable. There are a lot of rumors about USC being directly behind the media deal not getting done, but I don’t really buy into that

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Anonymous 9w

The PAC-12 was days away from adding San-Diego State, which is actually still in court today from the nonsense behind that. SMU was offering the same deal to join to them that they were to the ACC. Had they added SMU, SDSU, and assuming Colorado still bails early you could replace them with UNLV or Boise State, the PAC would still be here and maybe thriving

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Anonymous 9w

USC administration balked at the first hint of ESPN money and are now cursed for permanent irrelevance as a result

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Anonymous 9w

Mountain West. They have a weird buyout policy that depends on when schools tell them they’re leaving. SDSU told the MW leadership kind off the record that they’re planning on it, and the MW was saying that was an official notice while SDSU denies that. Depending on the timing of when they told them, the buyout would be significantly higher, and now all of that was kind of pushed under the rug since the PAC died and is now being reborn

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Anonymous 9w

There one of the largest football brands in the country. A lot of appeal, but not really a lot of success. The move is only working for them because of money

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Anonymous 9w

It isn’t, the MW leadership was almost as bad as the PACs

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Anonymous 9w

Pretty much. Plus being in LA helps with the media deal, making them a great add for anyone

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Anonymous 9w

Not really, at least not LA teams. For NFL, I bet a lot of it has to do with the revolving door of teams over the last 60 years. For College, really only USC ever manages to fill up the Colosseum. Both the Colosseum and the Rose Bowl are in horrible condition and somewhat outdated, and the Rose Bowl is like an hour an away from their campus

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Anonymous 9w

The main value of LA is TV media deals. Media deals are always valued on the metric of how many people COULD watch a game, not really how many people actually do. That’s why LA is considered more valuable than Eugene for example, regardless of the team’s popularity

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Anonymous replying to -> #1 9w

example - why the B10 added Rutgers and Maryland over Mizzou and KU in 2012

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Anonymous replying to -> #1 9w

You are just wrong

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Anonymous replying to -> #3 9w

about what

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Anonymous 9w

Yes, but they don’t adjust fast enough to account for how fast dynamics change in college football. It also doesn’t matter as much to the cable providers, who still mainly sell adspace based on that potential viewership, which if it’s a team like Oklahoma per say, the national brand can account for the lack of media market. But a majority of teams are not in that position

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