
I wouldn’t say broke, bc ai isn’t free for corporations, and it’s actually insanely expensive to do entire projects on ai like this. For large language responses about 88¢ a response. For video we don’t entirely know yet, but it’s anywhere between $1 per minute to $1800 an hour. But this commercial took over 70,000 prompts. Rounding up to assume each prompt cost only $1, that’s still over $70,000 to produce one ad, not including the cost of the campaign. You think they pay people 70k?
So it doesn’t give “broke”. It’s gives stupid. It gives “I’m too out of touch to realize the entire world hates ai, bc I’m stuck within the ai tech industry bubble that uses ai like a buzzword which means it must be cool and amazing and the people must love it, so I’m going to waste tons of money and use an entire ocean of water to produce ai slop bc I refuse to study consumer trends, that show consumers hate it, and 90% of projects using ai will fail”